To tackle the attraction and retention of players, we focused on creating unique content which made the club stand out from their competitors. Bespoke, high-quality graphics, highlights, podcasts and mobile app allowed for existing players to remain involved in the goings-on at the club whether they were physically present or not. Prospective players would see this content and recognise the clubs professional approach to all aspects of the game and this might potentially be the deciding factor over joining them or a competitor.
Having built an engaged audience across the full spectrum of social media and online platforms, and creating a multitude of assets/features which allowed for monetisation, we were able to put together packages to attract commercial partners. These packages specifically set out the benefits that would be enjoyed in return for financial investment and gives them the peace of mind that handing over money would not be the end of the relationship.
It was important to build a philosophy of prioritising the generation of work for commercial partners so as to build a mutually beneficial long-term relationship. This would ensure future partnerships were generally in addition to as opposed to replacing financial support.
Our initial brief has been achieved and we now continue to build and approve upon what is already in place to add further value to the club and its future success.