THE BARN

The Barn is the epitome of a local community venue, with its mantra of #buylocalsupportlocal.
 
It offers the chance for its customers to buy unique products made by local artisans, learn new craft skills from its range of courses provided by local experts and delicious deli with locally grown vegetables and baked savoury and sweet goods.
 
If visiting in person isn’t possible, their website offers the chance to shop, do courses online and even sign up to a subscription package that allows you to enjoy their range of services without even having to think about it.
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Funky Vibes took my design brief and created exactly the image I was after…. clean, simple and understated.

Sammy Peddie – Owner

THE CHALLENGE

The high street has been on the decline for many years in the UK as people move to online shopping and big brands dominate the marketplace.

The Barn is not located on the main high street in the town in which is it located and so faces an even greater challenge in attracting footfall, whilst also competing in the busy online world. Our challenge was to help them find their voice in and amongst the cacophony of noise, whilst remaining true to their philosophies and beliefs.

We needed to find a way to attract regular customers for their full range of services both in a physical and online form.

THE SOLUTION

To address the physical footfall issue we built them a brand which could then be used to promote its presence through signage, social media posts and printed advertisements. We provided supporting marketing materials for events they have hosted and promotional materials they can give out to customers to encourage them back. 

At the same time, we have helped them to built a strong online offering to meet with modern demands. Customers can enjoy a very similar level of access to products and courses online, meaning they can still enjoy and support the venue from the comfort of their home. We have done with by developing their website to include additional products and services, providing the means to host online courses, promotional graphics and videos to promote these benefits and the designing of bespoke craft templates to sell.

The Barn can now generate custom on the physical and digital world, meaning they can meet the demand of a wider range of customers and adapt quickly to the seasons and high street climate.