THE CHALLENGE
The brief was specific and the client made clear he wanted a logo that would (a) be consistent with the company name (b) included the owner (c) represent the services on offer (d) be in black and white.
THE SOLUTION
We went for a caricature of the owner, dressed as a ninja and with a spanner instead of swords in order to meet the brief.
The design concepts included the character performing a number of actions, but in the end the client went with a zen like pose, to portray calm in the face or an emergency.
The imagery and artwork we used complimented the logo and colour theme.