We started with a full review of the business’ existing marketing tools and strategies. We analysed each one to assess its strengths and weaknesses. Once these had been considered, we came up with ideas to capitalise on the strengths and suggestions to repair weaknesses, with everything being included in a detailed plan that BSFS could refer to over the course of the next 12 months to make sure everything was on track and to be able to prioritise the next points of focus.
With the strategy being an ongoing process, we broke it down, beginning with refreshing the companies branding to make it feel more modern and dynamic. We have since moved on to improving their online presence, by making sure visually it is consistent, strong and in all of the right places. This includes the development of their existing website, which is a project that remains ongoing, their social media content as well as redesigning their email signatures, business cards and letterhead so the more commonly seen communication materials matched the new branding.