The brief was specific and the client made clear he wanted a logo that would (a) be consistent with the company name (b) included the owner (c) represent the services on offer (d) be in black and white.
We went for a caricature of the owner, dressed as a ninja and with a spanner instead of swords in order to meet the brief.
The design concepts included the character performing a number of actions, but in the end the client went with a zen like pose, to portray calm in the face or an emergency.
The imagery and artwork we used complimented the logo and colour theme.
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