Justice for Tenants did not want, nor need any frills. They are a non-profit organisation, their name says exactly what they do, and they wanted their logo and marketing materials to follow suit.
We did an number of logo designs, and the one they chose included a house icon which incorporated the JFT initials of their name. The iconography very much reflects the clear message of ‘what they do’.
In terms of brand design for their documentation, we simply used the the shape of the roof from the logo as the geometric shape to provide a bit of style and colour. The font is deliberately clear and easy to read, to all the documents to feel less cluttered and digestible in a way that caters for the variety of people who will use their services.