We started by recommending a Customer Avatar assessment to help them really drill down into who they wanted to target as prospective subscribers, why they wanted those people, where they would find them, and how they might engage with them to ultimately achieve their goals.
After completing this analysis, we recommended that we look at their brand identity, which we agreed was confusing and inconsistent. Our recommendation was to establish a brand style which matched the light hearted, dynamic style of the face of the business, the owner, Andy Whitehead. We created thumbnails for the YouTube videos and logo animations which would add a final professional element to what was already very well produced videos.
To maximise the videos being put on their channel, we recommended using key words and hashtags that would appeal to their chosen target audience. We also advised them to utilise social media as a way of grabbing the attention of prospective subscribers on LinkedIn, Facebook and Instagram. The increased number of channels being used would improve the chances of coming across people who might not otherwise find them on YouTube.
Finally, we helped setup their pages, created brand consistent profile banners, created a social media content planner and templates for brand styled posts, so the client knew what to post, when to post it, and even had the ability to created their own top quality graphics.