When you talk about holidays, everybody has their own idea of what that a perfect one looks like. A young, newly married couple may want an adventure of a lifetime on a budget, a family just want somewhere the kids can go away to play whilst the parents get some welcome R&R, or someone wants to fulfil a bucket list dream! Imagery is therefore the most dramatic, effective and easiest way to instantly peak someone’s interest.. We wanted the imagery to be front and centre… the star if you will. This would allow them to simply change the imagery to suit the type of holiday they were selling, the attract that particular target market, and at the time of year those types of holidays were at their most popular.
Most people see holidays sold by Perfect Getaways as a treat. We therefore decided to use their lovely, colourful logo to ‘unveil’ the holiday in a way much like unwrapping a present or opening a curtain to reveal the gift and showcase the latest offerings. The purple, which forms their main brand colours kept the brand continuity as against the multi-coloured imagery, but whilst also allowing the image to remain front and centre.