Prenton Prep is quite literally a hidden gem. Since it was purchased by Forfar Education in 2022, a significant investment has been made to improve the facilities and infrastructure of the school. With more in the pipeline, it is an exciting time to be involved with Prenton Prep and very much worth shouting about.
Additionally, the school has an almost unique family feel. As soon as you walk in the door, it feels like you have arrived somewhere you are welcomed and belong. The staff are warm and friendly, the parents are active participants in making the school as good as it can be, and the children polite, enthusiastic and happy to be at the school. Their ‘Outstanding’ rating with the school inspection system is reflective of the community that exists, in the face of little investment in the facilities prior to Forfar’s involvement.
Whilst it was important to showcase the great work being done by Forfar in the building and facilities, it was our belief that the children, their personalities, hopes and dreams, should be the focus of the story, supported by the community that makes Prenton so uniquely amazing. Our social media campaign involved taking lots (and lots) of photos and videos to highlight all the great day-to-day activities at the school, as well as interviews with the kids and parents telling the world what they thought of the school. Our advertising campaigns carried the slogan ‘Be who you are, become who you want to be’, to reflect the holistic approach to education taken by the school. Children are helped to find confidence in being who they are, so they will feel able to pursue their dreams as well rounded individuals. Children from the school were are models for the graphics on adverts because they are the stars of the show. We also insured that any printed marketing materials were environmentally considerate and added value to the recipient.