Quite often small sized construction companies get by with little, if any branding. Quite often they will have a basic logo and usually that is about it. Very few have a website, and any marketing materials are done without any thought to creating a brand structure.
RM Roofing’s success meant they were fast moving from being a small business into the medium category. To enable them to maintain, and indeed grow the business, they would need to enhance their marketing. We advised them to create a brand style that would clearly elevate them above the ‘small businesses’ who got by with just a logo. The professional looking aesthetics and materials would reflect the company’s growth, success and reassure prospective customers that they were reliable, professional and good at what they do.
We achieved this by properly branding marketing materials such as email signatures, business cards, flyers and signs to hang from the scaffolding and A-frame boards to promote them whilst on site. In addition, we have build RM Roofing a website which provides further information to prospective customers, showcasing their credentials as the best people for the job.
As a result of the work we have and continue to undertake, the customer experience from start to finish is supported by professional materials.