Athletes are experts in their field, but few are great with their own branding. Getting high quality images of the athletes was very difficult. Either they had none, they had a few they had bought from professionals at their competitions, or the best belonged to a third party. This meant we needed to find a way of being able to use great images, but in a way where we were not dependant upon having loads, but still being able to portray the prestige of the athletes.
We therefore created ‘Bitmoji’ characters for each athlete. A bespoke cartoon-like character of them which could be used on all their promotional materials and merchandise. This meant we only needed 4 or 5 good images to emphasise their standing within their field. The Bitmoji characters were also a great way to capture the attention of the children.
We also scrapped the previous designs for the sponsorship packs, marketing materials and stationary and replaced it with sleek new designs that also incorporated colourful animations when needing to appeal to kids.
With video being an important element of their marketing mix, we also created a logo animation that would allow them to cap off promo videos in a professional manner. A good example is the collated video we edited for them during COVID-19, using phone videos taken by some of their athletes to promote the online service they were launching to adapt to the difficult circumstances they were experiencing.