We felt that a modern, high-end feel to the business would send out the right message to prospective customers.
Given the potentially high levels of funds involved in transactions, prospective clients need to perceive the company as being able to meet and deliver on their needs.
Dark colours suggest high end and blue is a renowned colour for reflecting professionalism, expertise and trust. The font we used was slim, elegant, but strong enough to match the expectations of a customer. We wanted people to look at the branding and imagine a pristinely suited expert at the cutting edge of their sector.
The icon element of the logo is a V & F combined as a geometric shape. The straight lines, pointed corners and futuristic design was intended to match the intensions of the colours and font, whilst also giving the impression that this was a no-nonsense outfit, who would sort out whatever you needed in the most efficient, effective way possible.