Why use Google Analytics

This week, the Funky Vibes Marketing team look at 5 key reasons why it’s useful to use it on your website.

1. Understand your audience: Google Analytics provides insights into the demographics and interests of your website visitors, including their age, gender, location, and device used to access your site. This information can help you tailor your content and marketing efforts to better reach your target audience.
   

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2. Measure website performance: Google Analytics allows you to track important metrics such as page views, bounce rate, and session duration, which can help you identify areas of your website that may need improvement. You can also track specific goals, such as sign-ups or purchases, to measure the effectiveness of your marketing campaigns.
   

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3. Monitor traffic sources: Google Analytics provides data on where your website traffic is coming from, whether it be from search engines, social media, or other sources. This information can help you better understand which marketing channels are driving the most traffic to your website.
   

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4. Identify popular content: By tracking which pages on your website are getting the most views and engagement, you can identify the types of content that resonates best with your audience and create more of it.
   

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5. Optimise user experience: Google Analytics can help you identify user behaviour on your website, including where users are clicking and how far down the page they are scrolling. This information can help you optimise your website design and user experience to improve engagement and conversions.