Portfolio Category: Branding

Cheshire Lines Football Club

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CHESHIRE LINES FOOTBALL CLUB

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Cheshire Lines Football Club (locally known as ‘the Chesh’) was formed in 1874 as a representative team of what was then British Rail. It later became Cheshire Lines when British Rail ceased to exist in 1997.

The club was relaunched in 2015 and since then its teams have won 2 league titles, 2 league cups and achieved 2 promotions.

The club was a founding member of the Liverpool Football Association and consequently holds a prestigious senior club status with the FA. We also carry the FA’s Chartered Standard mark of excellence.

The team play open age football in Division 2 of the West Cheshire League, which is tier 12 in the FA system.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” link=””][fusion_button link=”https://www.cheshirelinesfc.co.uk” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links color_type=”custom” facebook=”https://www.facebook.com/cheshirelinesfc1/” instagram=”https://www.instagram.com/cheshirelinesfc/” linkedin=”https://www.linkedin.com/company/cheshirelinesfc” spotify=”https://open.spotify.com/show/1F9bPFKQUnf1b2NafDcjIU” twitter=”https://twitter.com/CheshireLinesFC” youtube=”https://www.youtube.com/channel/UCLyxmtPg3iVluQ0Rt81hzXA” show_custom=”no” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Header” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”yes” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”150px” padding_bottom=”20px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#646488″ background_image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/SPLITER-IMAGE-01-1.png” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” hover_type=”none” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_direction=”left” animation_speed=”0.3″ filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” margin_bottom=”0px” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” min_height=”” link=””][fusion_tagline_box backgroundcolor=”rgba(246,246,246,0)” shadow=”no” shadowopacity=”0.7″ border=”0″ highlightposition=”left” content_alignment=”left” linktarget=”_self” buttoncolor=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]

Thanks to Funky Vibes we are able to better engage with our community & attract commercial partners in a way beyond that of our competitors

Robbie Midghall – Club Secretary

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THE CHALLENGE

[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Grassroots football is struggling more than ever. The number of teams in Merseyside has reduced by more than 60% in the last 10 years as fewer young people participate or commit to the sport due to increased alternative forms of entertainment. At the same time, the costs of running a club, hiring facilities and buying equipment has continued to increase, leaving clubs facing greater expenses at a time when they have fewer players.

We wanted to help support Cheshire Lines in addressing these specific issues by creating ways in which they could attract more players and retain them longer within the club.

We also believe the best way to generate more financial support was to build long-standing commercial relationships with local businesses.

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THE SOLUTION

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To tackle the attraction and retention of players, we focused on creating unique content which made the club stand out from their competitors. Bespoke, high-quality graphics, highlights, podcasts and mobile app allowed for existing players to remain involved in the goings-on at the club whether they were physically present or not. Prospective players would see this content and recognise the clubs professional approach to all aspects of the game and this might potentially be the deciding factor over joining them or a competitor.

Having built an engaged audience across the full spectrum of social media and online platforms, and creating a multitude of assets/features which allowed for monetisation, we were able to put together packages to attract commercial partners. These packages specifically set out the benefits that would be enjoyed in return for financial investment and gives them the peace of mind that handing over money would not be the end of the relationship.

It was important to build a philosophy of prioritising the generation of work for commercial partners so as to build a mutually beneficial long-term relationship. This would ensure future partnerships were generally in addition to as opposed to replacing financial support.

Our initial brief has been achieved and we now continue to build and approve upon what is already in place to add further value to the club and its future success.

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Johnson & Boon Solicitors

Paddock Primary School

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PADDOCK JUNIOR, INFANT & NURSEY SCHOOL

Paddock are based in Huddesfield, West Yorkshire and cater for children between the ages of 2-11 years old. They aim to create a happy and caring atmosphere which welcomes and supports all pupils, parents, staff and visitors.

We were initially asked to provide unique drone footage of the school and its grounds for their new website.

During the project we identified a need for their school badge to be modernised to reflect the modern, creative and exciting style of the school and informational materials . to better portray this to parents of prospective pupils.

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Thanks to the help of the Funky Vibes team our school badge and branding look amazing

Sarah Norris – Deputy Head Teacher

THE CHALLENGE

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It was important that the new school badge maintained an element of continuity to the original so as to allow a gradual transition from old to new.

This was particularly important in helping children feel less isolated if they were wearing a school jumper with the old badge. We also believed it was important the pupils, parents, as well as teachers and staff had an input into which of the concept designs we put forward to create a feeling of ownership and affinity.

When designing the new school prospectus, it was important that we considered the needs of the local community and in particular the fact that many parents whose children attend the school do not have English as their first language. This meant the content could not be text heavy, but must still contain important information they would need to make an informed decision about the school. We also wanted the style and imagery to properly reflect the staffs modern and creative approach to education.

THE SOLUTION

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You will see from the comparison image that the logo bears a good similarity to the original but with a modern twist.

The school already had some lovely imagery of the children and school which we were able to use In the prospectus to save incurring additional expense. This allowed us to produce a clean, bright and aesthetically pleasing brochure for the parents. Key information was highlighted using those colours to Draw attention to the facts, With additional information being present but not in an over facing manner.

With the new logo and drone footage we were also able to create social media graphics and a more structured brand style which the school have been able to use going forward. This has allowed them to present a more professional and befitting visual image both online and in the physical form.

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