CLIENT
Silk Dental
SECTOR
Dental
CHALLENGE
Increase the number of private patients
Silk Dental
Dental
Increase the number of private patients
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Gardner & Co Surveyors are an Award Winning, RICS qualified, full – service agency with offices in Wirral and London.
They advise and assist on a very wide range of property issues and these include helping clients with those residential and commercial sales. They will identify areas of concern in detail so that you can make an informed decision when purchasing the property, or planning for repairs, maintenance or upgrading a property.
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Andrew Gardner – Managing Director
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Gardner Surveyors will already a well established and successful business. The brief was therefore to rebuild their website and create a brand identity which could be replicated across their physical and digital assets.
Being within such a regulated sector and dealing in services that relate to high value assets, the style needed to reflect the highly professional expertise on offer.
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Fortunately the logo colours allowed for us to easily begin to build a brand in line with the brief. High-end, town house type residential imagery used on the new website we built blended nicely with the brand colours and would better relate to the type of clientele they wanted to attract.
Clean designs were used for information booklets, forms and documents to mirror the professional, elegant style of the website.
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Funky Vibes were tasked with developing a marketing strategy to build a brand and raise awareness, capitalise on the property market rise and to strengthen their position as a go-to-specialist when there is an inevitable dip in the sector.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” link=”” background_blend_mode=”overlay”][fusion_button link=”https://bluestrawberryfinancialservices.co.uk/” target=”_blank” alignment=”center” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links color_type=”custom” facebook=”https://www.facebook.com/b1uestrawberryfs” instagram=”https://www.instagram.com/b1uestrawberryfs/” linkedin=”https://www.linkedin.com/company/blue-strawberry-financial” twitter=”https://twitter.com/b1uestrawberry” show_custom=”no” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” 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Stuart Macadam – Managing Director
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]The financial services sector is heavily regulated and the services on offer are highly competitive.
BSFS faced tough local competition from well established companies who were already proactive with their marketing. The key challenge was to find a way to create and establish an identity in and amongst the noise.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” link=”” background_blend_mode=”overlay”][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2021/03/Marketing-Plan-01.png” image_id=”2308″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2021/03/Letterhead-01.png” image_id=”2307″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2021/03/Business-cards-01.png” image_id=”2306″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” link=”” background_blend_mode=”overlay”][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
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We started with a full review of the business’ existing marketing tools and strategies. We analysed each one to assess its strengths and weaknesses. Once these had been considered, we came up with ideas to capitalise on the strengths and suggestions to repair weaknesses, with everything being included in a detailed plan that BSFS could refer to over the course of the next 12 months to make sure everything was on track and to be able to prioritise the next points of focus.
With the strategy being an ongoing process, we broke it down, beginning with refreshing the companies branding to make it feel more modern and dynamic. We have since moved on to improving their online presence, by making sure visually it is consistent, strong and in all of the right places. This includes the development of their existing website, which is a project that remains ongoing, their social media content as well as redesigning their email signatures, business cards and letterhead so the more commonly seen communication materials matched the new branding.
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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Eco-Decor is a successful, friendly, family-run business that caters for all painting and decorating work both internal & external.
They also cover all aspects of property maintenance needs for both private and commercial properties.
Funky Vibes were tasked with helping them develop a brand style to be used to help market the business both digital and in physical form.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.eco-decor.co.uk/” target=”_blank” alignment=”center” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links color_type=”custom” facebook=”https://www.facebook.com/EcoDecorNW” instagram=”https://www.instagram.com/ecodecornw/” linkedin=”https://www.linkedin.com/company/eco-decor-nw/” twitter=”https://twitter.com/nw_eco” show_custom=”no” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” youtube=”https://www.youtube.com/channel/UCbmQUzJfjHTx-oLLMhkGQIw” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Header” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”yes” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”150px” padding_bottom=”20px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#646488″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy” background_image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/SPLITER-IMAGE-01.png”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” hover_type=”none” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_direction=”left” animation_speed=”0.3″ filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” margin_bottom=”0px” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” min_height=”” link=””][fusion_tagline_box backgroundcolor=”rgba(246,246,246,0)” shadow=”no” shadowopacity=”0.7″ border=”0″ highlightposition=”left” content_alignment=”left” linktarget=”_self” buttoncolor=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]
Carl Birch – Owner
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Finding a graphic style that portrayed colour in a way that might evoke the right emotions; such as fun and creativity, along with imagery to inspire prospective customers and encourage a sense of aspiration. The balance was ensuring the brand also put across the message of professionalism and a high standard of work to attract the right tribe.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/Social-2-01.png” image_id=”2863″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/Social-1-01.png” image_id=”2862″ linktarget=”_self” /][fusion_image linktarget=”_self” image=”https://funkyvibes.co.uk/wp-content/uploads/2022/06/Eco-1-01.png” image_id=”3053|full” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/Social-Pages-01.png” image_id=”2865″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/Flyers-01.png” image_id=”2861″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/Email-Signature-01.png” image_id=”2860″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/05/Social-3-01.png” image_id=”2864″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/06/Eco-A-Frame-01.png” image_id=”3086″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2022/06/Eco-Banner-01.png” image_id=”3087″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
Eco Decor’s logo and sector are synonymous with colour and bright, bold colours. This is a dream for designers because it allows so much more creativity and flexibility both in terms of graphics and imagery. The graphic style includes a contract between the sleek, simple, black which is often associated with prestige, and the bright fun colours from their logo. The green reflects the eco-friendly ethos of the business and the modern, stylish imagery supplements, as opposed to dominates the graphics.
The gang now have a consistent brand style on their social media graphics, signs and flyers and a framework upon which to develop future materials.
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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”40px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Completely natural dog treats to ensure you can reward your best friend with a healthy, yummy and worthy treat.
Ideal for puppy training, maintaining control of your dog whilst on walks or just simply giving them a cheeky treat because you love them.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”40px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%”][fusion_button link=”https://thebarnwirral.co.uk/stockists/good-dog-treats/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” 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[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
This was a brand-new business and product that required a brand identity and means to them promote its fantastically positive product to a niche market of pet owners, pet shops, animal friendly venues and vets.
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[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]The branding we designed was deliberately bright and friendly, whilst also maintaining a clean and professional appearance so as to support the credibility and quality of the product.
The labelling allows for a variation in colours to allow easy flavour differentiation and alternative breeds of dogs can be displayed so prospective customers can buy something they perceive as representing their own dog, adding a more personal element to the product.
We will be continuing to work with Good Dog over the Coming months to further help with their marketing plan both in-store and online to target their desired customers and strategic partners.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”40px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
BNI Genesis is a networking group that meets each week in Wirral.
The aim of the group is to build trust and strong relationships between the members so they can promote each others businesses with confidence. With a room of fellow businesses acting like your sales team, the challenge is for them to find you work and you likewise for them.
Our managing director, Mark Pollard was appointed President of the group in October 2018, with a view to growing the group and increasing the business passed.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”40px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%”][fusion_button link=”http://bnimerseyside.com/merseyside-bni-genesis—wirral-(mid-morning)/en-GB/index” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”11″ border_color=”” border_hover_color=”” size=”” stretch=”default” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” sep_color=”” border_size=”0″ icon=”” icon_size=”” icon_circle=”” icon_circle_color=”” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” top_margin=”20″ /][fusion_social_links icons_boxed=”” icons_boxed_radius=”” color_type=”custom” icon_colors=”” box_colors=”” tooltip_placement=”” blogger=”” deviantart=”” discord=”” digg=”” dribbble=”” dropbox=”” facebook=”https://www.facebook.com/BNIGenesisWirral/” flickr=”” forrst=”” instagram=”https://www.instagram.com/bnigenesiswirral/” linkedin=”https://www.linkedin.com/company/bnigenesiswirral/” mixer=”” myspace=”” paypal=”” pinterest=”” reddit=”” rss=”” skype=”” soundcloud=”” spotify=”” tumblr=”” twitch=”” twitter=”” vimeo=”” vk=”” whatsapp=”” xing=”” yahoo=”” yelp=”” youtube=”” email=”” show_custom=”no” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][fusion_separator style_type=”none” sep_color=”” border_size=”0″ icon=”” icon_size=”” icon_circle=”” icon_circle_color=”” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” 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background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” 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[/fusion_tagline_box][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”40px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]When Mark became president of the group numbers had declined. There were 18 members and approximately £700K in business had been passed in the preceding 12 months.
The aim was to stamp Mark’s identity and style on the group in a way which added value to the brand and made the members part of the new chapter in the groups history.
Existing members needed to be re-engaged with the philosophy, new members attracted and more business passed.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”0px” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”true”][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/8-01-4.png” image_id=”1680″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/4-01-4.png” image_id=”1676″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/6-01-4.png” image_id=”1678″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/7-01-4.png” image_id=”1679″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/9-01-4.png” image_id=”1681″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/5-01-4.png” image_id=”1677″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/3-01-4.png” image_id=”1675″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/10-01-4.png” image_id=”1682″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/1-01-4.png” image_id=”1673″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/11-01-3.png” image_id=”1683″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/2-01-4.png” image_id=”1674″ link=”” linktarget=”_self” alt=”” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”0px” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”40px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” link=”” border_position=”all” align_self=”flex-start” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
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When assessing how to meet the challenge we identified that each BNI group in the region had its own name and culture. It was decided that we would provide a ‘Genesis’ brand, identity and culture which the members could embrace as their own, feel involved and be proud to promote their involvement with the group.
We created a supplemental logo to go with the existing BNI branding, allowing both to be displayed hand-in-hand. The weekly meeting agenda was also modified to include new features, exclusive to the group which would add fun and entertainment to the meeting. This was to make the meeting feel less arduous but without detracting from the important focus on passing work.
To attract new members we created engaging social media graphics and set up pages on all the major platforms to improve the chances of people seeing our invitations and raising the profiles of our members.
To ensure the fun element was balanced with a clear air of professionalism, we created branded materials to be used at every meeting. We created branded banners to guide people into the venue, meeting note sheets, name badges and place holders which were bespoke for each member and visitor, displaying their name, business and logo. This made them feel welcome and valued. We also designed a powerpoint presentation which mirrored the brand and professional approach, whilst also incorporating the fun vibe we wanted to generate.
We introduced a strategic means identify which trades and professionals we could pass most work to and tracked that value so as to be able to be specific about the opportunities joining presented and started a podcast to further increase the exposure of our members.
When Mark finished his term as president, the group had grown by 20% and the business passed had risen from £700K over a 12 month period to £1.2m. A further £3m had been identified as being passed out of the group and because of our tracking methods we were able to pinpoint the beneficiaries.
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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” link=””][fusion_button link=”https://www.thebarnwirral.co.uk” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links color_type=”custom” facebook=”https://www.facebook.com/thebarnwirral/” instagram=”https://www.instagram.com/thebarnwirral/” show_custom=”no” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Header” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”yes” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”0px” margin_bottom=”0px” padding_top=”150px” padding_bottom=”20px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#646488″ background_image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/The-Barn-SPLITER-IMAGE-01.png” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” hover_type=”none” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_direction=”left” animation_speed=”0.3″ filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” margin_bottom=”0px” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” min_height=”” link=””][fusion_tagline_box backgroundcolor=”rgba(246,246,246,0)” shadow=”no” shadowopacity=”0.7″ border=”0″ highlightposition=”left” content_alignment=”left” linktarget=”_self” buttoncolor=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]
Sammy Peddie – Owner
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]The high street has been on the decline for many years in the UK as people move to online shopping and big brands dominate the marketplace.
The Barn is not located on the main high street in the town in which is it located and so faces an even greater challenge in attracting footfall, whilst also competing in the busy online world. Our challenge was to help them find their voice in and amongst the cacophony of noise, whilst remaining true to their philosophies and beliefs.
We needed to find a way to attract regular customers for their full range of services both in a physical and online form.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/8-01-3.png” image_id=”1648″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/7-01-3.png” image_id=”1647″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/1-01-3.png” image_id=”1641″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/5-01-3.png” image_id=”1645″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/2-01-3.png” image_id=”1642″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/6-01-3.png” image_id=”1646″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/3-01-3.png” image_id=”1643″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/4-01-3.png” image_id=”1644″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/11-01-2.png” image_id=”1651″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/13-01-2.png” image_id=”1652″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/10-01-3.png” image_id=”1650″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
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To address the physical footfall issue we built them a brand which could then be used to promote its presence through signage, social media posts and printed advertisements. We provided supporting marketing materials for events they have hosted and promotional materials they can give out to customers to encourage them back.
At the same time, we have helped them to built a strong online offering to meet with modern demands. Customers can enjoy a very similar level of access to products and courses online, meaning they can still enjoy and support the venue from the comfort of their home. We have done with by developing their website to include additional products and services, providing the means to host online courses, promotional graphics and videos to promote these benefits and the designing of bespoke craft templates to sell.
The Barn can now generate custom on the physical and digital world, meaning they can meet the demand of a wider range of customers and adapt quickly to the seasons and high street climate.
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Squadrone Media are licensed to operate drones on a commercial basis anywhere in the United Kingdom and Europe.
Established in May 2019, they are PfCo licensed, DBS checked, fully insured drone specialists.
Their services entail film and photography using drones for commercial promotion, real estate, land and property inspection to name but a few applications.
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Squadrone Media were a start-up company that had no logo, brand guidelines or any other marketing components with which to promote their services.
The challenge was to create an identity that would make them stand out from their competitors in what is a niche industry, presenting a fresh, modern style, but whilst also displaying the professionalism and attention to detail required to comply with the various forms of legislation, to provide a piece of mind to prospective customers.
Being a start-up business there was also a limited budget to work with, meaning we needed to map out a a marketing strategy to prioritise which tools they needed in which order so as to maximise their budget.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq8-01.png” image_id=”1614″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq3-01.png” image_id=”1609″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq5-01.png” image_id=”1611″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq6-01.png” image_id=”1612″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq1.png” image_id=”1607″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq2-01.png” image_id=”1608″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq7-01.png” image_id=”1613″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq4-01.png” image_id=”1610″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq10-01.png” image_id=”1616″ linktarget=”_self” /][fusion_image image=”http://funkymarketing.co.uk/wp-content/uploads/2020/10/sq9-01.png” image_id=”1615″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
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We started by providing a marketing plan to allow us to maximise the budget available having regard to the challenges and requirements within the industry.
Once we fully understood the sector we created a brand identity and logo which would form the foundations of any future marketing elements. The style was clean, professional and modern in line with our brief.
Having created a foundation upon which to build, we designed a website that would fully exhibit the range of services, along with a brochure that could be printed or electronically sent to prospective clients. This would allow them to educate prospects in the benefits of their services which are perhaps so niche and unique they are not necessarily fully understood.
We have also created a social media identity, along with video and graphic content and supplied them with branded clothing and equipment which means when they are out on site, people who stand and watch the drone with interest, also see the name of the company, which may lead to future opportunities.
We continue to work with Squadrone Media on an ongoing basis to help build up their customer base and to meet their marketing requirements as they grow.
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Cheshire Lines Football Club (locally known as ‘the Chesh’) was formed in 1874 as a representative team of what was then British Rail. It later became Cheshire Lines when British Rail ceased to exist in 1997.
The club was relaunched in 2015 and since then its teams have won 2 league titles, 2 league cups and achieved 2 promotions.
The club was a founding member of the Liverpool Football Association and consequently holds a prestigious senior club status with the FA. We also carry the FA’s Chartered Standard mark of excellence.
The team play open age football in Division 2 of the West Cheshire League, which is tier 12 in the FA system.
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Robbie Midghall – Club Secretary
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Grassroots football is struggling more than ever. The number of teams in Merseyside has reduced by more than 60% in the last 10 years as fewer young people participate or commit to the sport due to increased alternative forms of entertainment. At the same time, the costs of running a club, hiring facilities and buying equipment has continued to increase, leaving clubs facing greater expenses at a time when they have fewer players.
We wanted to help support Cheshire Lines in addressing these specific issues by creating ways in which they could attract more players and retain them longer within the club.
We also believe the best way to generate more financial support was to build long-standing commercial relationships with local businesses.
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To tackle the attraction and retention of players, we focused on creating unique content which made the club stand out from their competitors. Bespoke, high-quality graphics, highlights, podcasts and mobile app allowed for existing players to remain involved in the goings-on at the club whether they were physically present or not. Prospective players would see this content and recognise the clubs professional approach to all aspects of the game and this might potentially be the deciding factor over joining them or a competitor.
Having built an engaged audience across the full spectrum of social media and online platforms, and creating a multitude of assets/features which allowed for monetisation, we were able to put together packages to attract commercial partners. These packages specifically set out the benefits that would be enjoyed in return for financial investment and gives them the peace of mind that handing over money would not be the end of the relationship.
It was important to build a philosophy of prioritising the generation of work for commercial partners so as to build a mutually beneficial long-term relationship. This would ensure future partnerships were generally in addition to as opposed to replacing financial support.
Our initial brief has been achieved and we now continue to build and approve upon what is already in place to add further value to the club and its future success.
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