Portfolio Categories: Marketing Plan

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THE POD STATION

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Silk Dental are a team of experienced, caring professionals, dedicated to providing the essential care Clients and their families need for long-lasting beautiful smiles and excellent oral health. They believe in listening to patients, offering personal, detailed consultations and providing a treatment plan that works for their Clients.

They pride themselves on going above and beyond to support their Clients, whether it’s due to emergency dental care, are planning multiple appointments to makeover a smile or simply as a result of routine appointments. They strive to ensure their welcoming dental clinic has a relaxed, friendly atmosphere, helping Clients to feel at ease throughout their visit.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.thepodstation.co.uk” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”default” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px” stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links facebook=”https://www.facebook.com/thepodstation1″ instagram=”https://www.instagram.com/thepodstation/” show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ twitter=”https://twitter.com/thepodstation” youtube=”https://www.youtube.com/@thepodstation1808″ linkedin=”ps://www.linkedin.com/company/thepodstation” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” 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They gave our business a fantastic brand identity from scratch which really captures the essence of what we are all about. Everything they have done since then has been so creative & professional. We could recommend these guys highly enough.

Mark Latham – Co-Founder

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THE CHALLENGE

[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]The Pod Station came to us as a brand new enterprise and they required everything from the off.

We needed to help them find a brand style that was modern, in keeping with the growing trend of podcasts, fresh like the concept of the business and professional so as to attract both recreational podcasters and those who wanted to do it from a more business orientated perspective.

It was also necessary to help them draw up and implement a marketing strategy that gave them a good digital presence, in a very busy marketplace, with a limited budget.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image 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THE SOLUTION

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The logo and branding felt good from the beginning. Our aim was to ensure all their branding looked extremely professional, because ultimately how can you sell the service of making someone’s podcast look and sound professional if your own materials are not up to the same standard.

We started with basics, such as business cards, documentation, email signatures and promotional leaflets that could be handed out to prospective podcasters. We then very much focused on the digital side. We built a website, designed their social media content, before starting on creating audio promos for the podcasts they had already acquired. We then helped then with the recording, editing, production and promotion of their shows. 

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GO FISH BUSINESS TIPS PODCAST

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]

Looking for inspiration in business? Feeling at a lost about how to deal with a particular problem? In need of some peer support? The Go Fish business tips podcast is here to help with exactly these issues. Hosted by three entrepreneurs, each episode covers a different topic within the SME business world, as the gang discuss the what’s, the why’s and the how’s within those areas to highlight what might assist you and make the future road less bumpy or more fruitful.

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WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links facebook=”https://www.facebook.com/gofishpodcast” instagram=”https://www.instagram.com/gofishpodcast/” show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ linkedin=”https://www.linkedin.com/showcase/go-fish-podcast” youtube=”https://www.youtube.com/@thegofishbusinesstipspodca9789″ /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” 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The look and feel they came up with really tapped into our listenership and the teams personalities. It looked exactly how we wanted it to look and made us even more proud of what we were doing.

Go Fish Podcast Team

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THE CHALLENGE

[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]The podcast world is a busy, fast growing and competitive space. The team needed branding that would appeal to their target audience of budding and existing SME business owners both in terms of style, professionalism and being eye catching as they scrolled through the list of possible shows to subscribe to.

The show had an existing brand style, which was very lighthearted, and created for the launch of the show. However since then it have evolved beyond what this represented, and their plan to host live roadshows and to visit business expos meant they needed more than show artwork and social media graphics, but rather business cards, flyers, banners and clothing.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-version-02-72-ppi.png” image_id=”3990″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi.png” image_id=”3991″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi-1.png” image_id=”3992″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-02-72ppi.png” image_id=”3993″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-02-01-72-ppi.png” image_id=”3994″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-02-02-72-ppi.png” image_id=”3995″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-version-02-72ppi-1.png” image_id=”3996″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi-2.png” image_id=”3997″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi-3.png” image_id=”3998″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]

THE SOLUTION

[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]In the end our rebranding entailed creating a sleek, professional looking logo, which incorporated lots of bright colours to reflect the personalities of the hosts. This was incorporated into the show artwork, which we kept clean, simple and modern. We created professional looking social media graphics to promote each episode and logo animations to use for the video versions of the show. Finally, we built a basic website where listeners could check out past episodes, as well as learn all about the show hosts. It was also created to be used in future marketing strategies to grow their listenership. All of this work meant that wherever people consumed the show, it would look and feel professional.

We created the marketing materials in line with this style for their road shows and revamped their music and voice drops to make the show feel of the highest quality.

The team also worked with us to generate a strategy plan for growing listenership both in the UK and abroad.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”0px” padding_top=”33px” padding_bottom=”16px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ 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