CLIENT
Safe Asbestos Removal Limited
SECTOR
Construction
CHALLENGE
Elevate the brand to mirror the business’ success
Safe Asbestos Removal Limited
Construction
Elevate the brand to mirror the business’ success
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Silk Dental are a team of experienced, caring professionals, dedicated to providing the essential care Clients and their families need for long-lasting beautiful smiles and excellent oral health. They believe in listening to patients, offering personal, detailed consultations and providing a treatment plan that works for their Clients.
They pride themselves on going above and beyond to support their Clients, whether it’s due to emergency dental care, are planning multiple appointments to makeover a smile or simply as a result of routine appointments. They strive to ensure their welcoming dental clinic has a relaxed, friendly atmosphere, helping Clients to feel at ease throughout their visit.
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WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links facebook=”https://www.facebook.com/thepodstation1″ instagram=”https://www.instagram.com/thepodstation/” show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ twitter=”https://twitter.com/thepodstation” youtube=”https://www.youtube.com/@thepodstation1808″ linkedin=”ps://www.linkedin.com/company/thepodstation” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” 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Mark Latham – Co-Founder
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]The Pod Station came to us as a brand new enterprise and they required everything from the off.
We needed to help them find a brand style that was modern, in keeping with the growing trend of podcasts, fresh like the concept of the business and professional so as to attract both recreational podcasters and those who wanted to do it from a more business orientated perspective.
It was also necessary to help them draw up and implement a marketing strategy that gave them a good digital presence, in a very busy marketplace, with a limited budget.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image 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The logo and branding felt good from the beginning. Our aim was to ensure all their branding looked extremely professional, because ultimately how can you sell the service of making someone’s podcast look and sound professional if your own materials are not up to the same standard.
We started with basics, such as business cards, documentation, email signatures and promotional leaflets that could be handed out to prospective podcasters. We then very much focused on the digital side. We built a website, designed their social media content, before starting on creating audio promos for the podcasts they had already acquired. We then helped then with the recording, editing, production and promotion of their shows.
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border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
Since 1999 Ellesmere Dental has been looking after patients in Altrincham. It has been our aim to give you the best treatment available within your budget. We listen to our patients and communicate in clear, effective ways and we avoid confusing dental jargon.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.ellesmere.dental” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”default” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px” stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Header” type=”legacy” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”yes” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”0px” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”no” status=”published” margin_top=”0px” margin_bottom=”0px” padding_top=”150px” padding_bottom=”20px” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_color=”rgba(0,0,0,0.54)” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ 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Claire Grundy – Marketing Director
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
Having just bought out a long established dental practice, the new owners wanted to put their stamp on things with a fresh look that reflected their personality, and portrayed a more modern approach to providing dental care.
In their local area i.e. within just a few streets, there are a large number of other dental practices, so the brief was to help them to stand out from their competition with top quality marketing materials, branding etc.
With the physical practice needing so much investment, it was decided that we would begin by focusing on that and the existing patients. Once the practice had been completed and their existing database brought up to speed on the new look and feel, we would extend our focus to social media and the wider world.
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]It is important to stress that we are still very early on in the Ellesmere Dental story. So far we have designed a new, more modern and unique logo, including brand colours which the client’s helped choose.
We have then begun to build a brand identity, starting with basic materials such as business cards and email signatures. The short term plan is to introduce a new website, as well as help with the redecoration of their practice to match the brand style we have created. We will then provide the promotional materials, such as posters, pull-up banners and leaflets to put in the practice, before moving on to custom film and photography which will form part of our social media plan.
In essence there is a great deal that will happen over the next 6 months, so watch this space![/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
Looking for inspiration in business? Feeling at a lost about how to deal with a particular problem? In need of some peer support? The Go Fish business tips podcast is here to help with exactly these issues. Hosted by three entrepreneurs, each episode covers a different topic within the SME business world, as the gang discuss the what’s, the why’s and the how’s within those areas to highlight what might assist you and make the future road less bumpy or more fruitful.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://gofishpodcast.com/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”default” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px” stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links facebook=”https://www.facebook.com/gofishpodcast” instagram=”https://www.instagram.com/gofishpodcast/” show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ linkedin=”https://www.linkedin.com/showcase/go-fish-podcast” youtube=”https://www.youtube.com/@thegofishbusinesstipspodca9789″ /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” 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Go Fish Podcast Team
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]The podcast world is a busy, fast growing and competitive space. The team needed branding that would appeal to their target audience of budding and existing SME business owners both in terms of style, professionalism and being eye catching as they scrolled through the list of possible shows to subscribe to.
The show had an existing brand style, which was very lighthearted, and created for the launch of the show. However since then it have evolved beyond what this represented, and their plan to host live roadshows and to visit business expos meant they needed more than show artwork and social media graphics, but rather business cards, flyers, banners and clothing.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-version-02-72-ppi.png” image_id=”3990″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi.png” image_id=”3991″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi-1.png” image_id=”3992″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-02-72ppi.png” image_id=”3993″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-02-01-72-ppi.png” image_id=”3994″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-02-02-72-ppi.png” image_id=”3995″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-version-02-72ppi-1.png” image_id=”3996″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi-2.png” image_id=”3997″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/Website-Version-01-72ppi-3.png” image_id=”3998″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]In the end our rebranding entailed creating a sleek, professional looking logo, which incorporated lots of bright colours to reflect the personalities of the hosts. This was incorporated into the show artwork, which we kept clean, simple and modern. We created professional looking social media graphics to promote each episode and logo animations to use for the video versions of the show. Finally, we built a basic website where listeners could check out past episodes, as well as learn all about the show hosts. It was also created to be used in future marketing strategies to grow their listenership. All of this work meant that wherever people consumed the show, it would look and feel professional.
We created the marketing materials in line with this style for their road shows and revamped their music and voice drops to make the show feel of the highest quality.
The team also worked with us to generate a strategy plan for growing listenership both in the UK and abroad.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”0px” padding_top=”33px” padding_bottom=”16px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ 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Wirral Society of the Blind and Partially Sighted have been providing help, support and advice to everyone with a visual impairment in Wirral since 1989.
They are a charity who’s services aim to enable their service users to continue to lead an independent and fulfilled life through the practical, social and emotional support to meet each person’s specific needs.
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WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links facebook=”https://www.facebook.com/wsbps” instagram=”https://www.instagram.com/wsbps/” show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ linkedin=”https://www.linkedin.com/company/wsbps-wirral-society-of-the-blind-and-partially-sighted/” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” 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Lynne Sedgwick – Development & Finance Manager
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The main challenges facing any charity are raising funding, competing against other charities for that funding, and making themselves known in the area.
In order to overcome these challenges a charity needs to have a clear message of what they do, who they help, and how they do it. That message needs to be clear, suitable for the target audience and professional in delivery. With competition for fundraising being so fierce, and support for charities generally being quite personal, failure to achieve these targets can mean missing out of valuable support.
We were asked to provide a wide range of marketing support for WSBPS, whilst having to also overcome their challenge of having a very small budget and largely voluntary team.
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We appointed WSBPS as our chosen charity for a period of three years, during which time we provided a range of marketing services for a discounted price or at no charge.
Our main aim was to create a brand structure to make the charity more easily recognisable and professional in appearance. This included providing a style which followed through all marketing materials, such as brochures, flyers, pull-up banners, social media graphics etc. During our time providing support, it was their 30th anniversary. We were asked to create a logo that would celebrate this event and so we provided a variation of their normal logo, which could be used for 12 months to promote their amazing achievement.
In addition to a wide range of graphic design support, we also provided photography and videography at their main annual event, in addition to helping to promoting the event and selling sponsorship. The events we support broke the charities previous records for revenue generated from a fundraising event, We also redesigned the whole interior of their centre, Ashville Lodge, to make it a more modern, brand consistent, inviting and suitable for the service users and devised a corporate partnership scheme that would enable them to better engage with the local business community to raise awareness, build relationships, and generate financial or expert support through a mutually beneficial arrangement.
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linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Leadership Mojo’s vision is to enhance organisational success and grow a community of exceptional leaders. It’s their mission to inspire leadership growth, at all levels, by providing the highest quality, experiential and relevant, learning solutions to the leaders they work with.
Their online courses have are designed to be engaging and stimulating and help you learn “anytime, anywhere”. They cover a range of topics from Coaching and Emotional Intelligence skills to Strategic Leadership and Critical Thinking. Why not explore how they can transform your leadership.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.leadershipmojo.co.uk/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”default” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px” stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ linkedin=”https://www.linkedin.com/company/leadershipmojoltd” facebook=”https://www.facebook.com/leadershipmojo3″ instagram=”https://www.instagram.com/leadershipmojo3/” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” 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Andy Whitehead – Marketing Director
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Leadership Mojo came to us for a very specific purpose. They already had a successful business, which included a prolific YouTube channel including high quality videos with tips about their field of expertise. They wanted to grow their YouTube subscribers, but were unsure about how to go about doing it, and because it was not intended to be an immediate fee generation strategy, the budget was limited.
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We started by recommending a Customer Avatar assessment to help them really drill down into who they wanted to target as prospective subscribers, why they wanted those people, where they would find them, and how they might engage with them to ultimately achieve their goals.
After completing this analysis, we recommended that we look at their brand identity, which we agreed was confusing and inconsistent. Our recommendation was to establish a brand style which matched the light hearted, dynamic style of the face of the business, the owner, Andy Whitehead. We created thumbnails for the YouTube videos and logo animations which would add a final professional element to what was already very well produced videos.
To maximise the videos being put on their channel, we recommended using key words and hashtags that would appeal to their chosen target audience. We also advised them to utilise social media as a way of grabbing the attention of prospective subscribers on LinkedIn, Facebook and Instagram. The increased number of channels being used would improve the chances of coming across people who might not otherwise find them on YouTube.
Finally, we helped setup their pages, created brand consistent profile banners, created a social media content planner and templates for brand styled posts, so the client knew what to post, when to post it, and even had the ability to created their own top quality graphics.
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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
Inner Solutions support individuals, businesses, leaders and managers to overcome the stresses and mental health areas that prevent them from enjoying life and work.
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animation_delay=”0″]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ linkedin=”https://www.linkedin.com/company/inner-solutions-life-coaching-ltd/” facebook=”https://www.facebook.com/innersolutionslifecoaching” instagram=”https://www.instagram.com/annette.barnes.587/” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” 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Annette Barnes – Marketing Director
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Inner Solutions felt that they had a confusing logo which did not fit with their services and company ethos. We were initially asked to design a new logo, but were subsequently engaged on a retainer basis to help create brand guidelines and implement in their company materials over a period of time.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/04/Logo-2.png” image_id=”3718″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/04/Wellbeing-2.png” image_id=”3721″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/04/Self-Care-1.png” image_id=”3719″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/04/Self-Care-2.png” image_id=”3720″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/04/Commerical-Course-Flyer-1.png” image_id=”3711″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/04/Email-Signature.png” image_id=”3712″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/1-2.png” image_id=”3911″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/2-3.png” image_id=”3914″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/1-4.png” image_id=”3915″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/2a-1.png” image_id=”3918″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/3-2.png” image_id=”3919″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/3a-1.png” image_id=”3920″ linktarget=”_self” /][fusion_image image=”https://funkyvibes.co.uk/wp-content/uploads/2023/05/4-2.png” image_id=”3921″ linktarget=”_self” /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”no” status=”published” border_style=”solid” margin_top=”28px” padding_top=”0px” padding_bottom=”0px” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
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We started by looking at the colour scheme, to utilise palettes that would be more in keeping with Inner Solutions sector and services. The purple and green colours chosen are psychologically associated with calmness, responsibility, new beginnings and creativity.
We then focus on an icon and font style that would mirror these attributes. The rounded corners of the logo and spacing of the letters of the font compliment these elements.
The design of marketing materials, workbooks and other company assets pulled together all of the above, with imagery to reflect the positive nature of the training courses they provide.
We continue to assist with the development of the company’s branding under our retainer services. A marketing strategy and work plan are being implemented to allow this ongoing work within the budget of the business.
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hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Perfect Getaways are an independent travel agent with stores in Liverpool, Birkenhead, Little Sutton, St Helens, Neston, Widnes and Isle of Man.
Their USP is not selling holidays online, but in store, where they can cater holidays to your specific needs. Their slogan ‘Your holiday starts here” denotes the feeling of joy, fun and excitement they want customers to feel when they arrive at their stores to book a holiday, with their bright decoration, complimentary bar, while their children play areas keep your kids occupied with free-play arcade machines and sweet bar.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.perfectgetaways.co.uk/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” 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/][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”default” stretch=”default” icon_position=”left” icon_divider=”no” animation_direction=”left” animation_speed=”0.3″ border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px”]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Header” type=”legacy” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”yes” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”0px” hundred_percent_height_center_content=”yes” equal_height_columns=”no” 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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Perfect Getaways already had a well established logo, and brand style from the decor of their stores, however they wanted us to refresh their brand style for a multitude of purposes.
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When you talk about holidays, everybody has their own idea of what that a perfect one looks like. A young, newly married couple may want an adventure of a lifetime on a budget, a family just want somewhere the kids can go away to play whilst the parents get some welcome R&R, or someone wants to fulfil a bucket list dream! Imagery is therefore the most dramatic, effective and easiest way to instantly peak someone’s interest.. We wanted the imagery to be front and centre… the star if you will. This would allow them to simply change the imagery to suit the type of holiday they were selling, the attract that particular target market, and at the time of year those types of holidays were at their most popular.
Most people see holidays sold by Perfect Getaways as a treat. We therefore decided to use their lovely, colourful logo to ‘unveil’ the holiday in a way much like unwrapping a present or opening a curtain to reveal the gift and showcase the latest offerings. The purple, which forms their main brand colours kept the brand continuity as against the multi-coloured imagery, but whilst also allowing the image to remain front and centre.
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animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]NewGen Networking are a Merseyside-based networking organisation. They host regular events throughout the region and bring together local businesses, with the aim being for them to work together to generate new customers for one another.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.newgen-networking.com/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”default” border_radius_top_left=”11px” border_radius_top_right=”11px” border_radius_bottom_right=”11px” border_radius_bottom_left=”11px” stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]VISIT WEBSITE[/fusion_button][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_social_links facebook=”facebook.com/NetworkNewGen” instagram=”https://www.instagram.com/networknewgen/” show_custom=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” alignment=”center” color_type=”custom” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ linkedin=”https://www.linkedin.com/company/newgen-networking/” /][fusion_separator style_type=”none” border_size=”0″ alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” top_margin=”20″ /][fusion_button link=”https://funkyvibes.co.uk/contact/” target=”_self” 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Emma Hutt – Director
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
NewGen Networking came to us as a brand new start up and came about during the COVID-19 lockdown period.
As a start-up business, they needed a logo, brand guidelines creating, and all of their marketing materials designing. Their unique selling point was to offer memberships at a very affordable price, much lower than local competitors. However, they still wanted to deliver a higher quality product than those competitors, and so needed the branding to reflect the professional quality of the product. This was particularly important because the networking sector is extremely competitive.
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]
The directors of the company selected the white, black and gold coloured logo from a whole range of options. The felt that the colours made them stand out from the competition, and gave a feeling of quality and prestige. The logo itself was futuristic and reflected the new generation of networking ethos they wanted to promote.
All subsequent marketing materials followed this brand style. This included PowerPoint presentations for their meetings, nameplates and badges for attendees, trifold leaflets that visitors could takeaway with member details, pull up banners, flyers and social media graphics for the platforms we were asked to manage.
We built a multifunctional website that provided information about the networking organisation, promoted the members and also offered an easy way for visitors to view and sign on for their preferred meeting, using a calendar feature, allowing them to book a time and date that suited.
Finally we produced, edited and published their podcast, which involved 10min live interviews with members at meetings, and a 30 minute ‘Tips from the expert’ type feature. To help promote this podcast and encourage listeners to attend meetings, we put together an advert they could use on social media, the podcast itself and their website.
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hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”3_4″ type=”3_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”false” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” spacing_right=”3%” background_blend_mode=”overlay” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Prenton Prep are a leading day school providing outstanding education for boys and girls aged 2 ½ to 11years in the Birkenhead area.
Their aim is to cater for the educational and emotional needs of your child in a caring, nurturing, disciplined and stimulating environment, liaising closely with the home to the benefit of each individual child. They aim to equip all their children to take their place in a multicultural society as confident, polite, compassionate and tolerant individuals – qualities which reflect the ethos of our school.
They achieve this through the teaching of a broad, balanced curriculum to small classes, giving every child, regardless of ability, the opportunity to develop their self-esteem, whilst achieving their true potential.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” margin_top=”0px” margin_bottom=”40px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”false” spacing_left=”1%” background_blend_mode=”overlay” link=””][fusion_button link=”https://www.prentonprep.co.uk/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”default” border_radius_top_left=”11px” border_radius_top_right=”11px” 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Claire Grundy – Marketing Director
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[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]Prenton Prep is a privately owned school. Despite being a successful school, they had not received the benefit of any focused marketing for a number of decades. This meant that beyond the word of school children, parents, staff and former pupils, there was very little knowledge of the schools existence to the wider public. Located near to the largest privately owned school in the area, this made recruitment a lot more difficult than it needed to be. We were brought on board to achieve two things (1) raise the profile of the school in the Liverpool, Wirral and Chester area (2) initiate a targeted campaign to attract parents thinking of sending their children to a private primary school.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”true” hover_type=”none” border_position=”all” align_self=”flex-start” first=”true” background_blend_mode=”overlay” link=””][fusion_images picture_size=”auto” hover_type=”liftup” autoplay=”yes” columns=”2″ column_spacing=”49″ show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_image 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Prenton Prep is quite literally a hidden gem. Since it was purchased by Forfar Education in 2022, a significant investment has been made to improve the facilities and infrastructure of the school. With more in the pipeline, it is an exciting time to be involved with Prenton Prep and very much worth shouting about.
Additionally, the school has an almost unique family feel. As soon as you walk in the door, it feels like you have arrived somewhere you are welcomed and belong. The staff are warm and friendly, the parents are active participants in making the school as good as it can be, and the children polite, enthusiastic and happy to be at the school. Their ‘Outstanding’ rating with the school inspection system is reflective of the community that exists, in the face of little investment in the facilities prior to Forfar’s involvement.
Whilst it was important to showcase the great work being done by Forfar in the building and facilities, it was our belief that the children, their personalities, hopes and dreams, should be the focus of the story, supported by the community that makes Prenton so uniquely amazing. Our social media campaign involved taking lots (and lots) of photos and videos to highlight all the great day-to-day activities at the school, as well as interviews with the kids and parents telling the world what they thought of the school. Our advertising campaigns carried the slogan ‘Be who you are, become who you want to be’, to reflect the holistic approach to education taken by the school. Children are helped to find confidence in being who they are, so they will feel able to pursue their dreams as well rounded individuals. Children from the school were are models for the graphics on adverts because they are the stars of the show. We also insured that any printed marketing materials were environmentally considerate and added value to the recipient.
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